"Terre Ducale Parma which is a as such, wants to enhance products Delicatessen in this region, known throughout the world for its culinary specialties, "so begins Gherri Julius, owner of Terre ducal - Prosciutto San Michele. The launch of the salted pork salami, just signed Terre Ducali are inserted fully in this mission . Strolghino of salted pork sausage is a town in the province of Parma, has existed for over 100 years, a top quality product made with meat, with aromas and delicate, but never brought to the national market, "says Gherri. "In lineacon our company philosophy we are committed astudiare industrial production while maintaining the characteristics of an artisan product, proposing a salami unknown distribution modern and normal trade. The results were almost immediate, for patner distribution was a real discovery, and the satisfaction of bringing an entirely new sausage was great for everybody. "Being a product little known to the public was also critical adequate communication activities. "We made displays to be placed near the deli counter, produced material such as posters, folders, and a strong in-store promotion activities to demonstrate their products directly to the quality of this product. Strolghino of culatello it is wrapped in a typical rice paper to protect it from light and keep making comes a premature hardening The longer a particular softness. In addition, we have been concerned on the label to tell the story of this typical product and all its features, "continues Gherri. Queta device fits in the phenomenon that sees consumers increasingly hungry of information." Together with our partners, we paid particular attention to the placement of this product in the store, pointing to place it outside the refrigerated case and possibly near the deli counter. Today our share mercatopresumibilmente is 70%, having been the first to launch this product and the market has rewarded us, so that we are planning major investments to increase production capacity, " Giulio Gherri states. If Strolghino of culatello is, at this time the flower all'occhiellodell'azienda in a company's catalog of Parma could not miss, however, another area of \u200b\u200bdry sausages such as salami feline. Gherri continues, "For this product we are more than satisfied, in fact, precisely because of the excellent quality of the product we propostovediamo constantly increase our presence in the domestic market, the selection of meat from pigs of our farms, and care during stagionaturasono of the foundation of our success. "Another important project of Terre Ducal, under development, involves the rearing, slaughter and processing of black pigs of Parma. "The Our company with its own closed cycle pig farms located in the province of Parma and power produced in our farm. At the same time we can count on an experimental basis in 250 pigs already in production, more than two boars and 20 sows for breeding. Our goal is to begin to experience this fine production of sausages using raw materials ". ARTICLE" THE NEWS '"SPECIAL SALAMI Salami & Raw on September 2008
